Kukh, V.-A.2026-01-062026-01-062025Kukh, V.-A. (2025). Development and promotion of a wine tourism product in the ukrainianblack sea region for the eu market. U Т. І. Tkachenko (Executive Ed.), International tourism business trends. (с. 9–14). Державний торговельно-економічний університет.https://ur.knute.edu.ua/handle/123456789/13314This paper examines the development of a wine tourism product in Ukraine’s Black Sea region targeting the EU market. It provides an overview of the region’s winemaking heritage and identity, its current tourism infrastructure and wine production profile. We propose objectives and scope for the product, and analyze marketing strategies suitable for EU promotion. Challenges such as security and brand awareness are discussed alongside opportunities from EU integration and global wine-tourism trends. Finally, recommendations for implementation and sustainability are given, including route development, community involvement, and alignment with EU standards.en-USAttribution 4.0 InternationalArticle9-14