Boyko, Sofiia2025-01-082025-01-082024Boyko, S. (2024). Evolution of marketing theories: from the first concepts to modern approaches. In A. Nypadymka (Ed.), The science of the XXI century: challenges of the contemporaneity. Management, marketing and advertising (pp. 483–486). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/2917enEVOLUTION OF MARKETING THEORIES: FROM THE FIRST CONCEPTS TO MODERN APPROACHESThesis