Yehorova, VitaliiaPanasiuk, Olexandr2025-01-212025-01-212024Yehorova, V., & Panasiuk, O. (2024). The impact of social media on marketing and advertising strategies on modern bussines. In A. Nypadymka (Ed.), The science of the XXI century: challenges of the contemporaneity. Management, marketing and advertising (pp. 573–576). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/4840enAttribution 4.0 InternationalTHE IMPACT OF SOCIAL MEDIA ON MARKETING AND ADVERTISING STRATEGIES OF MODERN BUSINESSThesis