Maiura, Kateryna2025-06-272025-06-272025Maiura, K. (2025). The role of personal branding in digital marketing strategies. In A. Nypadymka (Ed.), The Science of the XXI Century: Challenges of the Contemporaneity. Management, marketing and advertising (pp. 449–450). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/10378enAttribution 4.0 InternationalTHE ROLE OF PERSONAL BRANDING IN DIGITAL MARKETING STRATEGIES449–450