Nikitina, Natalia2025-01-082025-01-082024Nikitina, N. (2024). Marketing communications and its impact on the activities of the enterprise. In A. Nypadymka (Ed.), The science of the XXI century: challenges of the contemporaneity. Management, marketing and advertising (pp. 544–546). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/2943enMARKETING COMMUNICATIONS AND ITS IMPACT ON THE ACTIVITIES OF THE ENTERPRISEThesis