Briukhno, O.2026-03-132026-03-132025Briukhno, O. (2025). BUILDING BRAND RESILIENCE IN THE CONTEXT OF INFORMATION FATIGUE: STRATEGIC COMMUNICATION DURING WARTIME. In D. S. Faivishenko (Ed.), Social communications: Challenges of today (to Journalist’s Day). Communication technologies in business and marketing (pp. 204–207). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/14176en-USAttribution 4.0 InternationalThesishttps://orcid.org/0009-0008-1192-3683204–207