THE CRISIS OF TRUST IN MEDIA AND ADVERTISING: HOW TO REBUILD CREDIBILITY IN THE AGE OF FAKE NEWS AND DISINFORMATION?

Sapiński, AleksanderLisun, Yanina2025-05-022025-05-022025Sapiński, A., & Lisun, Ya. (2025). The crisis of trust in media and advertising: how to rebuild credibility in the age of fake news and disinformation? In D. Fayvishenko (Ed.). Journalism and advertising: vectors of interaction (pp. 122–124). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/9721enAttribution 4.0 InternationalTHE CRISIS OF TRUST IN MEDIA AND ADVERTISING: HOW TO REBUILD CREDIBILITY IN THE AGE OF FAKE NEWS AND DISINFORMATION?Thesis122-124