Kniaziev Albert2025-09-082025-09-082025Kniaziev, A. (2025). Marketing strategies of global brands in Arab markets. In O. S. Bondarenko (Ed.), Brand management: Marketing technologies. Territorial marketing and territorial branding (pp. 545–547). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/11044enAttribution 4.0 InternationalMARKETING STRATEGIES OF GLOBAL BRANDS IN ARAB MARKETSThesis545–547