Harvat, Mariia2025-01-082025-01-082024Harvat, M. (2024). Innovative marketing strategies and their impact on business. In A. Nypadymka (Ed.), The science of the XXI century: challenges of the contemporaneity. Management, marketing and advertising (pp. 500–502). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/2923enINNOVATIVE MARKETING STRATEGIES AND THEIR IMPACT ON BUSINESSThesis