ARTIFICIAL INTELLIGENCE ROLE IN THE DIGITAL MARKETING OF BRANDS

Ponomarenko, Ihor2025-02-182025-02-182024Ponomarenko, I. (2024). Artificial intelligence role in the digital marketing of brands. In A. A. Mazaraki (Ed.), Brand management: marketing technologies. Digital marketing communications of brands (pp. 460–462). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/6138enAttribution 4.0 InternationalARTIFICIAL INTELLIGENCE ROLE IN THE DIGITAL MARKETING OF BRANDSThesis