Ilnytskyi, DenysSamchuk, Volodymyr2025-02-172025-02-172024Ilnytskyi, D., & Samchuk, V. (2024). International product life cycle theory. In A. A. Mazaraki (Ed.), Brand management: marketing technologies. Modern marketing technologies and branding tools (pp. 216–218). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/5987enAttribution 4.0 InternationalThesis