Konovalova, Alina2025-01-082025-01-082024Konovalova, A. (2024). Developing an effective marketing strategy for small businesses. In A. Nypadymka (Ed.), The science of the XXI century: challenges of the contemporaneity. Management, marketing and advertising (pp. 521–523). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/2933enDEVELOPING AN EFFECTIVE MARKETING STRATEGY FOR SMALL BUSINESSESThesis