HOW MARKETING WORKS DURING WAR

Chernysh, Тetiana2025-03-062025-03-062023Chernysh, Т. (2023). How marketing works during war. In A. A. Mazaraki (Ed.), Brand management: marketing technologies. Public marketing to strengthen the image of the state (pp. 449–451). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/7180enAttribution 4.0 InternationalHOW MARKETING WORKS DURING WARThesishttps://orcid.org/0000-0001-7260-1196449–451