Grimberger, V.2025-03-032025-03-032023Grimberger, V. (2023). Brand-management as a success factor. In A. A. Mazaraki (Ed.), Brand management: marketing technologies. Trends in the formation and development of brand management under martial law (pp. 50–53). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/6896enAttribution 4.0 InternationalBRAND-MANAGEMENT AS A SUCCESS FACTORThesis