Mosiiuk, A.2026-03-182026-03-182023Mosiiuk, A. (2023). Branding of the national hotel chain on the global service market. In A. A. Mazaraki (Ed.), International hotel and restaurant business trends (pp. 15–18). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/14341The article shows the peculiarities and importance of branding of the national hotel chain in the world market of services. Branding tools in the hotel business are presented and the most effective tools for the hotel business are provided.en-USAttribution 4.0 InternationalArticle15-18