Vaha, K.2025-01-212025-01-212024Vaha, K. (2024). Brand management strategies and their formation in the service sector. In O. S. Bondarenko (Ed.), Marketing technologies in the digital space: Collection of scientific articles by full-time students. P. 4. (p. 118–124). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/4761The article discusses the key strategies of brand management, the structure of a brand strategy, methods of strategy formation, basic principles and approaches to brand strategies in the service sectorenbrand managementbrand strategyservice sectorbrandingcommunication strategybrand developmentArticle