Stan, Anna2025-04-232025-04-232023Stan, A. (2023). Branding as a marketing concept. In A. Nypadymka (Ed.), The Science of the XXI Century: Challenges of the Contemporaneity. Management, marketing and advertising (pp. 632–634). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/9202enAttribution 4.0 InternationalBRANDING AS A MARKETING CONCEPTThesis632–634