THE SOCIO-CULTURAL DIMENSION OF CITY BRANDING IN THE CONTEXT OF ATTRACTING INVESTMENT

Shkurov, Yevhen2025-01-032025-01-032024Shkurov, Ye. (2024). The socio-cultural dimension of city branding in the context of attracting investment. In N. P. Shulga (Ed.), Financial institutions – modern challenges and new opportunities. Services of financial institutions: digitalization, marketing, risks and profitability (p. 202-206). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/1942enAttribution 4.0 InternationalTHE SOCIO-CULTURAL DIMENSION OF CITY BRANDING IN THE CONTEXT OF ATTRACTING INVESTMENTArticle