Ponomarenko, IhorPonomarenko, Dmytro2025-01-172025-01-172024Ponomarenko, I., & Ponomarenko, D. (2024). Artificial intelligence techniques’ applicability in digital marketing. In V. A. Osyka (Ed.), Entrepreneurship, trade, marketing: Strategies, technologies and innovations. Trade entrepreneurship and logistics: strategies and technologies (pp. 146–148). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/4198enARTIFICIAL INTELLIGENCE TECHNIQUES’ APPLICABILITY IN DIGITAL MARKETINGThesis