PRINCIPLES OF COMMUNICATION IN BRAND STRATEGY OF SUMY CITY

Галета, Марія ВячеславівнаШкуров, Євген Владленович2025-03-112025-03-112023Galeta, M., & Shkurov, Y. (2023). Principles of Communication in Brand Strategy of Sumy City. In V. A. Osyka (Ed.), Entrepreneurship, trade, marketing: strategies, technologies and innovations. Marketing innovative activity of trade enterprises (pp. 83–88). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/7341enAttribution 4.0 InternationalPRINCIPLES OF COMMUNICATION IN BRAND STRATEGY OF SUMY CITYThesis83–88