Martsun, Dmytro2025-01-082025-01-082024Martsun, D. (2024). The role of corporate identity in brand promotion. In A. Nypadymka (Ed.), The science of the XXI century: challenges of the contemporaneity. Management, marketing and advertising (pp. 534–536). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/2939enTHE ROLE OF CORPORATE IDENTITY IN BRAND PROMOTIONThesis