Demydova, Veronika2025-01-082025-01-082024Demydova, V. (2024). Copywriting strategies that overcome modern marketing challenges. In A. Nypadymka (Ed.), The science of the XXI century: challenges of the contemporaneity. Management, marketing and advertising (pp. 492–494). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/2920enCOPYWRITING STRATEGIES THAT OVERCOME MODERN MARKETING CHALLENGESThesis