Konovalova, AlinaSoshko, Oksana2025-01-172025-01-172024Konovalova, A., & Soshko, O. (2024). The role of an influencer marketing in increasing brand awareness. In V. A. Osyka (Ed.), Entrepreneurship, trade, marketing: Strategies, technologies and innovations. Trade entrepreneurship and logistics: strategies and technologies (p. 137–141). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/4195enTHE ROLE OF AN INFLUENCER MARKETING IN INCREASING BRAND AWARENESSThesis