Zhukova, V.2025-01-212025-01-212024Zhukova, V. (2024). Theoretical foundations of marketing communications of brands in international markets. In O. S. Bondarenko (Ed.), Marketing technologies in the digital space: Collection of scientific articles by full-time students. P. 4. (p. 145–150). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/4776The article is devoted to marketing communications of brands in the international markets; special attention is paid to marketing communications as a link between a brand and its target audience, and the author explores various models and tools used for effective communication.enmarketing communicationsinternational markettarget audiencecommunication modelsmarketing communication toolsmarket entry strategyeffectiveness of marketing communicationsArticle