ACADEMIC INTEGRITY AS A BRAND STRENGTH FACTOR OF A HIGHER EDUCATION INSTITUTION

Yahelska, Kateryna2025-03-032025-03-032023Yahelska, K. (2023). Academic integrity as a brand strength factor of a higher education institution. In A. A. Mazaraki (Ed.), Brand Management: Marketing Technologies. Integrating Academic Integrity into Brand Reputational Capital (pp. 20–23). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/6878enAttribution 4.0 InternationalACADEMIC INTEGRITY AS A BRAND STRENGTH FACTOR OF A HIGHER EDUCATION INSTITUTIONThesis