Yahelska, Kateryna2025-01-172025-01-172024Yahelska, K. (2024). Brand technologies: content and specificity. In V. A. Osyka (Ed.), Entrepreneurship, trade, marketing: Strategies, technologies and innovations. Trade entrepreneurship and logistics: strategies and technologies (pp. 151–154). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/4200enBRAND TECHNOLOGIES: CONTENT AND SPECIFICITYThesis