ANALYSIS OF BRAND DNA IN THE PROCESS OF MARKETING ACTIVITIES

Fayvishenko, Е.Yahelska, Kateryna2025-03-042025-03-042023Fayvishenko, Е., & Yahelska, К. (2023). Analysis of brand dna in the process of marketing activities. In A. A. Mazaraki (Ed.), Brand Management: Marketing Technologies. Modern marketing technologies and branding tools (pp. 137–140). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/6976enAttribution 4.0 InternationalANALYSIS OF BRAND DNA IN THE PROCESS OF MARKETING ACTIVITIESThesis