Dolia, Kseniia2025-01-082025-01-082024Dolia, K. (2024). User generated content in business promotion. In A. Nypadymka (Ed.), The science of the XXI century: challenges of the contemporaneity. Management, marketing and advertising (pp. 494–497). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/2921enAttribution 4.0 InternationalUSER GENERATED CONTENT IN BUSINESS PROMOTIONThesis