Pokynboroda, Viktoriia2025-06-262025-06-262025Pokynboroda, V. (2025). Customer loyalty accounting: Is it possible to recognize intangible assets in financial statements. In A. Nypadymka (Ed.), The Science of the XXI Century: Challenges of the Contemporaneity. Economics, finance and audit (pp. 85–87). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/10312enAttribution 4.0 InternationalCUSTOMER LOYALTY ACCOUNTING: IS IT POSSIBLE TO RECOGNIZE INTANGIBLE ASSETS IN FINANCIAL STATEMENTSThesis85–87