Pidchybiy, A.2026-03-132026-03-132025Pidchybiy, A. (2025). The impact of social media on the brand. In D. S. Faivishenko (Ed.), Social communications: Challenges of today (to Journalist’s Day). Communication technologies in business and marketing (pp. 217–219). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/14189en-USAttribution 4.0 InternationalTHE IMPACT OF SOCIAL MEDIA ON THE BRANDThesis