Novikova, Yuliia2025-01-082025-01-082024Novikova, Yu. (2024). Marketing in the conditions of war: adaptation to new realities. In A. Nypadymka (Ed.), The science of the XXI century: challenges of the contemporaneity. Management, marketing and advertising (pp. 551–552). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/2946enMARKETING IN THE CONDITIONS OF WAR: ADAPTATION TO NEW REALITIESThesis