Burgelo, Iryna2025-01-082025-01-082024Burgelo, I. (2024). Trends in digital marketing development – interactive approaches and integration with cutting-edge technologies. In A. Nypadymka (Ed.), The science of the XXI century: challenges of the contemporaneity. Management, marketing and advertising (pp. 486–489). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/2918enTRENDS IN DIGITAL MARKETING DEVELOPMENT – INTERACTIVE APPROACHES AND INTEGRATION WITH CUTTING-EDGE TECHNOLOGIESThesis