LOCALIZATION AND TRANSLATION: THE ROLE OF MARKETING COMMUNICATION IN UKRAINIAN BUSINESSES ENTERING FOREIGN MARKETS

Pokynboroda, Viktoriia2025-06-192025-06-192025Pokynboroda, V. (2025). Localization and translation: The role of marketing communication in Ukrainian businesses entering foreign markets. In A. H. Latyhina (Ed.), Language communication in a globalized world. The role of the translator and the importance of translation in the information society (pp. 123–126). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/10067enAttribution 4.0 InternationalLOCALIZATION AND TRANSLATION: THE ROLE OF MARKETING COMMUNICATION IN UKRAINIAN BUSINESSES ENTERING FOREIGN MARKETSThesis123–126