Khrebtak, SofiiaShulha, Yevheniia2025-01-132025-01-132024Khrebtak, S., & Shulha, Y. (2024). The Birth of Social Media Influencers and its Impact on the Marketing World. In D. S. Fajvishenko (Ed.), Social communications: the challenges of the present. Communication technologies in business and marketing (p. 192–196). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/3522enTHE BIRTH OF SOCIAL MEDIA INFLUENCERS AND ITS IMPACT ON THE MARKETING WORLDThesis