Lychak, Anastasiia2025-04-182025-04-182023Lychak, A. (2023). What marketing should be in wartime. In A. Nypadymka (Ed.), The Science of the XXI Century: Challenges of the Contemporaneity. Management, marketing and advertising (pp. 604–606). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/9081enAttribution 4.0 InternationalWHAT MARKETING SHOULD BE IN WARTIMEThesis604–606