Sbehat, Elias2025-06-272025-06-272025Sbehat, E. (2025). Theoretical and applied aspects of forming marketing strategies in global business. In A. Nypadymka (Ed.), The Science of the XXI Century: Challenges of the Contemporaneity. Management, marketing and advertising (pp. 456–458). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/10375enAttribution 4.0 InternationalTHEORETICAL AND APPLIED ASPECTS OF FORMING MARKETING STRATEGIES IN GLOBAL BUSINESS456–458