Yahelska KaterynaVeselá Natálie2025-08-132025-08-132025Yahelska, K., & Veselá, N. (2025). Brand management in the metaverse concept. In O. S. Bondarenko (Ed.), Brand Management: Marketing Technologies. Trends in the Formation and Development of Brand Management (pp. 40–42). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/10817enAttribution 4.0 InternationalThesishttps://orcid.org/0000-0002-3760-003X40–42