Kovalishyna, Yaryna2025-04-182025-04-182023Kovalishyna, Ya. (2023). Effectiveness of Internet advertising: impact of digital advertising on increasing sales and attracting customers. In A. Nypadymka (Ed.), The Science of the XXI Century: Challenges of the Contemporaneity. Management, marketing and advertising (pp. 582–584). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/9074enAttribution 4.0 InternationalEFFECTIVENESS OF INTERNET ADVERTISING: IMPACT OF DIGITAL ADVERTISING ON INCREASING SALES AND ATTRACTING CUSTOMERSThesis582–584