THE POWER OF SOCIAL MEDIA MARKETING IN THE DIGITAL AGE

Fedorenko, Anna2025-06-272025-06-272025Fedorenko, A. (2025). The power of social media marketing in the digital age. In A. Nypadymka (Ed.), The Science of the XXI Century: Challenges of the Contemporaneity. Management, marketing and advertising (pp. 425–428). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/10387enAttribution 4.0 InternationalTHE POWER OF SOCIAL MEDIA MARKETING IN THE DIGITAL AGE425–428