Bilozertseva, S.2025-01-222025-01-222024Bilozertseva, S. (2024). Loyalty programs: innovating customer engagement in HoReCa. In A. A. Mazaraki (Ed.), HoReCa. Scientific initiatives. Innovative trends in the field of HoReCa (p. 146–148). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/4920enAttribution 4.0 InternationalLOYALTY PROGRAMS: INNOVATING CUSTOMER ENGAGEMENT IN HORECAThesis