CHANGING THE TONE OF VOICE OF COMPANIES DURING THE WAR AS A KEY FACTOR IN MARKET SURVIVA

Piatunina, M.Karkuska, Oleksandr2025-03-032025-03-032023Piatunina, M., & Karkuska, O. (2023). Changing the tone of voice of companies during the war as a key factor in market survival . In A. A. Mazaraki (Ed.), Brand management: marketing technologies. Trends in the formation and development of brand management under martial law (pp. 60–62). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/6898enAttribution 4.0 InternationalCHANGING THE TONE OF VOICE OF COMPANIES DURING THE WAR AS A KEY FACTOR IN MARKET SURVIVAThesis