Andrii RoskladkaArtem Shvidchenko2025-01-192025-01-192024-12https://ur.knute.edu.ua/handle/123456789/4386ВИПУСКНА КВАЛІФІКАЦІЙНА РОБОТАAnnotation The final qualification thesis examines the technology of data mining, the main tools for data analysis, and the specifics of using the Microsoft Power BI analytical platform. The practical part of the thesis involved modelling the Inditex's marketing activity and creating an analytical report that visualized the company's performance over the past 10 years. The analysis revealed that the key financial indicators of the company were significantly affected by the COVID-19 pandemic and partly the war in Ukraine. Keywords: data analysis, Power BI, analytical report, visualization, key indicators, Inditex.enBook