HYPER-PERSONALIZED MARKETING BASED ON ARTIFICIAL INTELLIGENCE

Ponomarenko Ihor2025-08-132025-08-132025Ponomarenko, I. (2025). Hyper-personalized marketing based on artificial intelligence. In O. S. Bondarenko (Ed.), Brand Management: Marketing Technologies. Trends in the Formation and Development of Brand Management (pp. 38–40). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/10816enAttribution 4.0 InternationalHYPER-PERSONALIZED MARKETING BASED ON ARTIFICIAL INTELLIGENCEThesishttps://orcid.org/0000-0003-3532-833238–40