Rospopa Tetiana2024-09-192024-09-192020https://ur.knute.edu.ua/handle/123456789/643FINAL QUALIFYING PAPERActuality of theme. Relevance of research. In the conditions of globalization of economy and fierce competition domestic enterprises of hotel business began to pay more and more attention to their reputacy. Reputation for the hotel business is increasingly becoming a key source of differences that guides potential customers. At the same time, relationships with consumers and partners are forme d through the satisfaction of consumers with all the activities of the hotel, in all areas and basic elements. In modern conditions, the best strategy for the development of the hotel business can be the one that will provide the greatest benefits for consumers, partners, business owners. After all, during a crisis, most people reconsider their habits, as well as lifestyle. As their incomes decline, consumers are looking for more affordable hotel services that best meet their needs. Under such conditions, it is the strengthening of the emphasis on reputation management technologies that becomes an important tool for strategic development. Reputation management is one of the most effective methods of competition of hotels in the market of hotel services, because they allow to strengthen the commitment of guests to the foam hotel and its range of services; to form the perception of the hotel as a holistic and positive image; increase the efficiency of ironing hotel services. Peculiarities of reputation management organization at hotel business enterprises are revealed in the works of such scientists as Inversini A, Shegg R, Ferguson R, Hlavinka K., Bosovska MV, Boyko MG, Danilenko MI, Gremler D., Brown S., Griffin J., Kostynets VV, Melnichenko SV, Rogova N., Romanchuk LD, Tkachenko TI, Vedmid NI, Verezomska IG and others. The study of literature sources indicates the need for further substantiation of the theoretical and practical principles of reputation management in the hotel business. The purpose of the final qualification work is to substantiate the theoretical and methodological principles and develop practical recommendations for improving the formation of reputation management in the hotel business. Achieving the goal of the work involves solving the following tasks: - to determine the essence of the reputation management of the hotel business; - to explore the features of the organization of reputation management in the hotel business; - consider the features of reputation management in the hotel business; - to study the practice of using reputation management technologies in the hotel; - evaluate the effectiveness of the use of reputation management in the hotel; - to substantiate the directions of growth of efficiency of the organization of reputational management of hotel; - to substantiate the prospects for improving the reputation of the hotel management. The object of research is the process of organization of reputation management technologies in the hotel business. The subject of research is the theoretical, methodological and practical principles of organization of technologies of reputation management of the hotel "Number 21", Kyiv. The main research methods in the final qualification work are both general scientific methods (comparison, deduction and induction, historical-logical approach, synthesis of scientific categories, etc.) and special methods of economic research (statistical analysis, graphical analysis, economic-mathematical methods, statistical methods). modeling, etc.). The information base for the final qualifying work is: textbooks and manuals on management, including management of hotel enterprises, economic analysis, monographs of scientists, periodicals, legislation of Ukraine, Internet resources. A particularly important source of information in the study process is the data of financial and statistical reporting of the studied hotel (form №1 "Balance Sheet (Statement of financial position)", form №2 "Statement of financial performance (Statement of comprehensive income)", organizational documents, etc.) . The practical significance of the final qualifying work is to study the peculiarities of the formation of the competitiveness of the hotel industry and justify areas for its provision. Approbation of research results. Based on the results of the study, a scientific article was prepared and published on the topic: "Formation of the system of reputation management of the enterprise of the hotel business."enOther