BRANDING OF THE SERVICE SECTOR IN THE FORMATION OF CONSUMER DECISIONS

Vaha, KarinaYahelska, Kateryna2025-02-172025-02-172025Vaha, K., & Yahelska, K. (2024). Branding of the service sector in the formation of consumer decisions. In A. A. Mazaraki (Ed.), Brand management: marketing technologies. Modern marketing technologies and branding tools (pp. 210–213). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/5982enAttribution 4.0 InternationalBRANDING OF THE SERVICE SECTOR IN THE FORMATION OF CONSUMER DECISIONSThesis