CONSUMER CONFIDENCE ANALYSIS TECHNOLOGIES IN SOCIAL MEDIA FOR BRAND REPUTATION MANAGEMENT

Vakulenko, DmytroChunikhna, Tetiana2025-09-152025-09-152025Vakulenko, D., & Chunikhna, T. (2025). Consumer confidence analysis technologies in social media for brand reputation management. In V. A. Osyka (Ed.), Entrepreneurship, trade, marketing: Strategies, technologies and innovations. Management of safety and quality of goods and services (pр. 554–557). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/11131enAttribution 4.0 InternationalCONSUMER CONFIDENCE ANALYSIS TECHNOLOGIES IN SOCIAL MEDIA FOR BRAND REPUTATION MANAGEMENThttps://orcid.org/0000-0002-1386-6706554–557