Samchuk, Volodymyr2025-02-172025-02-172024Samchuk, V. (2024). Event marketing experience drivers. In A. A. Mazaraki (Ed.), Brand management: marketing technologies. Modern marketing technologies and branding tools (pp. 221–222). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/5990enAttribution 4.0 InternationalEVENT MARKETING EXPERIENCE DRIVERSThesis