THE ROLE OF VIDEO CONTENT IN INTEGRATED MARKETING STRATEGIES FOR INTERNATIONAL BRAND MANAGEMENT
dc.contributor.author | Zhukova, Vitalina | |
dc.contributor.author | Yahelska, Kateryna | |
dc.date.accessioned | 2025-02-18T12:23:38Z | |
dc.date.available | 2025-02-18T12:23:38Z | |
dc.date.issued | 2024 | |
dc.identifier.citation | Zhukova, V., & Yahelska, K. (2024). The role of video content in integrated marketing strategies for international brand management. In A. A. Mazaraki (Ed.), Brand management: marketing technologies. Digital marketing communications of brands (pp. 452–455). State University of Trade and Economics | |
dc.identifier.uri | https://ur.knute.edu.ua/handle/123456789/6135 | |
dc.language.iso | en | |
dc.publisher | State University of Trade and Economics | |
dc.rights | Attribution 4.0 International | en |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
dc.title | THE ROLE OF VIDEO CONTENT IN INTEGRATED MARKETING STRATEGIES FOR INTERNATIONAL BRAND MANAGEMENT | |
dc.type | Thesis |
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