EVOLUTION OF MARKETING THEORIES: FROM THE FIRST CONCEPTS TO MODERN APPROACHES
dc.contributor.author | Boyko, Sofiia | |
dc.date.accessioned | 2025-01-08T12:10:44Z | |
dc.date.available | 2025-01-08T12:10:44Z | |
dc.date.issued | 2024 | |
dc.identifier.citation | Boyko, S. (2024). Evolution of marketing theories: from the first concepts to modern approaches. In A. Nypadymka (Ed.), The science of the XXI century: challenges of the contemporaneity. Management, marketing and advertising (pp. 483–486). State University of Trade and Economics. | |
dc.identifier.uri | https://ur.knute.edu.ua/handle/123456789/2917 | |
dc.language.iso | en | |
dc.publisher | State University of Trade and Economics | |
dc.title | EVOLUTION OF MARKETING THEORIES: FROM THE FIRST CONCEPTS TO MODERN APPROACHES | |
dc.type | Thesis |
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