BUILDING BRAND RESILIENCE IN THE CONTEXT OF INFORMATION FATIGUE: STRATEGIC COMMUNICATION DURING WARTIME
| dc.contributor.affiliation | Mykhailo Drahomanov Ukrainian State University Kyiv | |
| dc.contributor.author | Briukhno, O. | |
| dc.date.accessioned | 2026-03-13T10:45:16Z | |
| dc.date.available | 2026-03-13T10:45:16Z | |
| dc.date.issued | 2025 | |
| dc.format.pages | 204–207 | |
| dc.identifier.citation | Briukhno, O. (2025). BUILDING BRAND RESILIENCE IN THE CONTEXT OF INFORMATION FATIGUE: STRATEGIC COMMUNICATION DURING WARTIME. In D. S. Faivishenko (Ed.), Social communications: Challenges of today (to Journalist’s Day). Communication technologies in business and marketing (pp. 204–207). State University of Trade and Economics. | |
| dc.identifier.orcid | https://orcid.org/0009-0008-1192-3683 | |
| dc.identifier.uri | https://ur.knute.edu.ua/handle/123456789/14176 | |
| dc.language.iso | en_US | |
| dc.publisher | Державний торговельно-економічний університет | |
| dc.rights | Attribution 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.title | BUILDING BRAND RESILIENCE IN THE CONTEXT OF INFORMATION FATIGUE: STRATEGIC COMMUNICATION DURING WARTIME | uk |
| dc.type | Thesis |
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